Understanding consumer behavior and attitudes regarding sustainability and health/wellness is a continuous process. Gaining insights into these evolving areas is crucial for informed

Understanding consumer behavior and attitudes regarding sustainability and health/wellness is a continuous process. Gaining insights into these evolving areas is crucial for informed decision-making.

Listen to expert perspectives from Peter Salmon of Moxie Design (New Zealand), Guy Champniss of Havas Media, and Chris Coulter of Globescan. They will share valuable insights on this dynamic landscape.

Childhood friends Erika and Kayla actively championed river health in their hometown. Through the Youth Tribal Council and a Salmon Run Relay, they raised awareness about the declining Klamath and

Childhood friends Erika and Kayla actively championed river health in their hometown. Through the Youth Tribal Council and a Salmon Run Relay, they raised awareness about the declining Klamath and Trinity rivers. Excessive water diversion for agriculture, requiring dams and heavy irrigation, had severely depleted water tables and fish populations like salmon, sturgeon, and trout.

The Salmon Run Relay, mimicking salmon migration, also educated the community on native diet and culture, featuring a ceremony based on Yurok, Hupa, and Karuk traditions. Erika and Kayla further organized town hall meetings and distributed pamphlets, aiming to unite cultures, promote health, and encourage political engagement for river conservation.